Articles

Plain-English answers. No jargon, no fluff.

The same advice we give paying clients — published free. If it helps you fix things yourself, good. That's the point.

Built in Public

We built a Ghost site from scratch. Here's every step. →

A complete Ghost build with screenshots — install, editor, custom theme, content, and the live deployed site. Receipts, not claims.

For Creators

0% vs 10% fees, design, ownership, discovery — the exact revenue point where switching pays, and when Substack still wins.

For Creators

The redirect rule that decides whether a migration keeps your rankings, the safe order of operations, and the 30-day safety net.

Straight Answers

What $300, $1,000, and $2,000/month actually buy, the free 60% you can do yourself, and the red flags.

Plain-English Guide

Skip the hype. Missed-call answering, instant follow-up, review generation, reactivation — real prices and the order to install them.

Straight Answers

$25–$300/mo software, $300–$500/mo done-for-you, vs $50k/year human — what each tier buys and when it pays for itself.

Straight Answers

Compared on price, speed, and accuracy — including the two cases where the human service still wins.

Straight Answers

The four questions that separate real designers from template resellers, fair prices, and the red flags that cost owners thousands.

Straight Answers

What $500, $2,000, and $5,000+ actually buy — and the one question that makes the decision simple.

The Numbers

Local businesses miss ~62% of calls, and callers rarely try twice. The math, and the fix that doesn't require hiring.

Plain-English Guide

The instant text that catches the calls you can't answer. What it is, how it works in 3 steps, and what it costs vs a receptionist.

Red Flags

Dated design, slow load, hidden phone number, no reviews, no follow-up. Seven leaks — and what to do about each.

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